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What I like about this page is that it focuses on one thing at a time. There's an image of the team working, then a brief description of what it does and the services it provides, followed by more images. Here we have yet another great example of using real imagery to form a connection between persona and brand -- plus, can't really top a headline like "we make fun." Nothing puts a reader to sleep faster than a long, jargon-filled mission statement that sounds more like a press release than a real mission. Even though Pulp Fingers (no longer active) used real pictures of its employees, it is highly relevant to its work and showed a great deal of personality.
Latest Trends in “About Us” Page Design
So if appropriate for the product and if it will help your customers, answer common questions about a specific item right on the product page. Product recommendations serve customers with relevant offerings and increase your average order size at the same time. For example, DVO Suspension sells a variety of bicycle shocks and related equipment. This product page includes detailed specifications that bikers would need to know to be sure this product will fit with their bikes. If it doesn’t, the page also recommends other shocks that shoppers can explore. The page's multiple CTA buttons stand out in their ArtyClick Deep Sky Blue background, prompting visitors to perform specific tasks.
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Attached to the header menu of the site's Contact Us page are search and moon icons that allow users to change the page's theme. Welcoming visitors to the page is an eye-catching text on an all-black background, setting the tone for the entire page design. MIGIZI provides a strong circle of support that nurtures the educational, social, economic, and cultural development of American Indian youth.
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The problem is, no generator can create the story behind your business. About Us pages are unique to your business and should be written with consideration in mind. Many ecommerce website builders will include an About Us page in your starter template. For example, Shopify’s Parallax theme provides an About Us page template you can copy and paste your story into. Press mentions, awards, and other wins are common examples of milestones that can be used to help tell the middle of your story and build trust.
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Several map features of the restaurants' locations stand out on the homepage, alongside their physical addresses, phone numbers, and opening hours. The bean-red hue of the EST Creative logo serves as the background for its call-to-action buttons, prompting visitors to perform specific tasks on the page. Juliana Laface is an Edmonton website designer, graphic designer, and brand creator who uses connection and innovation to drive the creation of the brand.
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In this early iteration of its about us page, Doberman did an amazing job of emotionally connecting with its visitors. Above the fold, you saw a collage of people working and having fun, which matched the headline perfectly -- Innovation Through Passion. Having a unique story about your brand is a great way to get your persona emotionally invested in your company. There are no frills or fuss, just a simple, creative representation of the team's culture and skill set. It uses big images, focuses on the value it provides consumers, and it allows you to get to know the people behind the brand -- but those aren't even the most impressive parts. Then as you scrolled, you could read all about the company, its awards, skills, and culture.
This strategy can serve you well by establishing your authority through your story before selling a product or service. When you opt to write a descriptive bio for your About page, look for ways to keep it readable. Most folks use headers and images to break up text, but CMS platforms like WordPress give you many more options.
Always add your latest news, updates, and all the information you want to share with your audience. This is why being transparent and open about everything pays off. Don’t focus on your features or service details, instead, talk about how you came up with the idea of creating them. Reveal the evolution of your idea – from early development to what it is now. One of the main purposes of the about page is to build credibility and trust. What’s the next action your site visitors should take after viewing your about page?
This celever approach successfully tells you where the company has been, but also frames it in context that explains what it means for you. It also features key highlights about the brand that keeps visitors inspired and creates a good user experience. These summaries help showcase YETI’s unique qualities and earn trust with potential customers. Most about us pages include basic information about the company, such as its history, mission statement, and contact information. If you focus only on selling products and services on your website, potential customers might not find your business trustworthy.
If you want to leave a good impression on users, you need to take it very seriously. We hope this article helps you design the best “about us” page possible to get you the results you want. The information is displayed in the form of an animation with bold colors and a distinctive personality, which makes for an impressive page. Since red exudes a warm vibe and signifies important content, this color scheme works perfectly. You’ll want to focus on the information that visitors will care the most about. Going through this exercise is also an effective way to narrow in on your business’ core identity, which is what we’ll talk about next.
They then go on to explain their history, how their products are made and the impact that they’re having on the world. The top of the page features a friendly image of the company's employees, and as you scroll, you will find their values, goals, journey, details about the founders, and the culture. Along the way, webdew continues to share photos of its executives and all other team members, completely humanizing its brand by putting various faces to its name.
This picture will also show up on archive pages for that item, so make sure that it’s representative of the product. Not only can customers filter by these attributes on archive pages, they can also view all the information at a glance on the product page. To create a new product, log into your website and go to Products → Add New.
With a powerful About Us page, you can connect with customers better and build trust. Over time, that trust will turn into recurring revenue from loyal shoppers who continue to support your business. It is always a good idea to include press mentions on your About Us page. Press can help build social proof and boost the credibility of your business.
Links to the firm's customer support and help center are accessible from two CTA buttons, standing out in their black-and-white color scheme. Impact.Com is a team of growth technologists developing intelligent products that optimize your digital spending by managing the performance of partnerships. This top Contact Us page example is professional and divided into well-structured sections. UPSTACK is a team of seasoned technologists and procurement professionals empowering the world to create a connected future. One of the top Contact Us page examples, UPSTACK is minimalistic, sticking to a straightforward design.
Pawel’s page is a great example of a creative way to find the right balance between text and images on a website. If there’s such a thing as the best way to demonstrate your user experience, Medium has nailed it. The next genius technique dribbble uses is showing a “designer story”, of famed designer Pablo Stanley.
Their mission is to help their readers/customers find a more valuable way of marketing where customers are earned rather than bought. We love how people-focused this About Us page is, with large images and even a series of videos introducing team members. A great About Us page can actually make all the difference for your website. This is how you can gain your customers’ trust by telling them more about your story, through impactful words and visuals.
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